The Complete Instagram Guide For Beginners

by | March 3, 2021 | Marketing

What Is Instagram?

Instagram is a social media platform that has grown rapidly over recent years with over one billion users. You can take, edit, and publish visual content whether that be a video or picture, and share it with the world. Look at Instagram as the photo version of Facebook.

A lot of people are shying away from Facebook and turning to Instagram, especially the younger generation because a simple picture is better than a paragraph on Facebook. Although Facebook can also share visual content, it still doesn’t match Instagram.

Instagram is a brilliant way to stay connected, or even reconnect with old friends and family with their “sharing posts” function, as well as their discovery search bar. Messaging on Instagram is also a lot easier than compared to Facebook since on Facebook you have to message on a platform called messenger”. On Instagram, you simply tap “message” on the person’s profile.

How To Make Your Account Private Or Public

Different users will be on Instagram for different reasons. We want to make sure that if you wish to stay private on Instagram, you know how to straight away.

Here a few steps on how to make your account private:

1. Click on to your circular profile picture on the bottom right of your screen:

2. Click the 3 lines on the top right of the screen:

3. Click onto settings:

4. Click privacy:

5. Then enable private account:


If you want your account to be public, do the exact same thing but disable the private account. If you’ve just created an account, it should already be public.

Disclaimer: Business accounts cannot be made private.

How To Build A Good Instagram Page

Whether you’re creating a business account or private, it’s important to have an Instagram page that looks good. When creating a page, there are a few things that you need to think about before you start posting and putting your content out there to the world.

How to layout your bio and account name

The first thing your followers or potential followers are going to see when they click on your account is your bio and your account name. You want both to stand out and represent what your page is about.

Account name

Don’t be fooled, your account name doesn’t necessarily have to be the same as your username.

Personal account: If your account is a personal one, then you can simply just put the account name as your first name, last name, or even a nickname. Whatever you chose.

Business account: On the other hand, if you’re creating a business account, your account name should most definitely be the name of your business. However, if you’re looking to build a page like a motivational or meme page, then your account name should be short, sweet, but engaging. Try and have it close, if not the same as your username and brand name.

Instagram bio: Now we’ve got the account name locked down, let’s get your bio sorted.

Personal account: If you have a personal account, you can put absolutely whatever in your bio. People tend to write their age, where they’re from, their star sign, or anything unique that they’ve done. It’s also not a bad idea to write why you’re on Instagram. Something like “Hi my name’s Ryan and I’m here to share my journey through fitness”. Just so everyone is aware, you don’t actually have to put any personal information, you could even leave it blank. These are just guide posts for you.

Business account: A business account bio needs to be more informative and engaging. Unless you’re a well-established brand such as Nike or Amazon, people don’t know what your page is about and what you do.

Make sure when users visit your page, they know these 3 things:

  • Who you are
  • What you do
  • What you can do for them/offer

What type of theme are you going for?

Whether you’re on a personal account or business, this relates to both. There are different types of themes out there such as a similar/same colour theme, 3 photo themes, and patterned themes. There’s many more but they all have the same goal. To make your page look nice. Take a look at the themes below, if you don’t like any, find another or don’t use a theme what so ever. Depending on why you’re on Instagram you might not need too.

Colour theme:

3 photo theme:

Patterned theme:

How To Customise Instagram Notifications

To customize which notifications you wish to receive, follow these 3 steps.

  1. Go to your personal account (which you find by clicking your person icon on the bottom right of the screen, then the 3 lines on the top right), then go into settings.

1. Click “notifications”

2. Check off the notifications you want to receive.

Now you’ve got your account looking smooth and your notifications all set up, let’s move on to connecting your other social media accounts.

How To Connect Your Instagram To Other Socials

When you decide to post content on your Instagram, you have the option to also share it on other social media marketing sites such as Twitter and Facebook. This is a great way to organically grow your Instagram using platforms you’ve already got.

As of 2021, Instagram has changed how you connect your Instagram account to other social media. So here’s how you connect your other social media in 2021:

Step 1: Go to “settings”

Step 2: Click onto “account”

Step 3: Then go onto “sharing to other apps” and select what media you’d like to connect.

How To Upload, Edit, And Post On Instagram

Now it’s time for the juicy part of the guide. Let me guide you through how to upload on your brand new Instagram.

Disclaimer: I am going to be showing you step-by-step how to upload, edit, and post on Instagram from your mobile as mobile is the easiest and most popular method.

Step 1: Click the “+” icon on the bottom middle of your screen.

Step 2: When you click the “+” symbol, you have a few options. You can either upload a photo from your camera roll (photos on display after you click the “+” symbol), or you can click the camera symbol on the middle-right of the screen and take a live photo. The third option is to select multiple photos by clicking the squats on the left of the camera symbol.

Step 3: When you’ve chosen your photo, click “next”. Now, there are two options you can edit with. “Filter”, and “edit”. If you’re unaware of what a filter is, it simply changes the contrast or colour of the screen such as fading it, making it sparkle, making it black and white, and so on. Instagram has ready-made filters for you to use.

Step 4: If you wish to keep the filter the same or are happy with the one you’ve selected, click “edit”. Here you can adjust the brightness, contrast, structure, and even rotate the image and get a different view by clicking “adjust”.

Step 5: Finally, add a caption to your photo. Before you hit “share”, you have the option to tag people (only if they have an Instagram account), add a location (where the image was taken), add a fundraiser which is a brand new feature, and share the image to other platforms.

How Instagram Stories Work

Uploading your Instagram story is just as simple as uploading on your Instagram feed. Here’s a step-by-step guide.

Step 1: Click your person icon in the top left which says “your story underneath”. You have to hold it down if you’ve already uploaded a story.

Step 2: From here, you have the option to take a live photo or video right now, or click the camera roll option on the bottom left of your screen.

Step 3: Click on a photo or video that you’d like to share.

Step 4: You now have a few options to choose from in the top right.

Here’s a quick breakdown of what these options offer:

  • The arrow pointing down allows you so save the photo
  • The smiley face allows you to add really cool features.
  • The squared smiley face allows you to add things such as your location, an Instagram hashtag, tag someone, Instagram polls, and much much more! You’ll just have to have a look for yourself.
  • The squiggly line allows you to draw on your screen.
  • The “Aa” allows you to type on your screen.

How To Follow and Unfollow

Following on Instagram is the same as adding someone as a friend on Facebook, or Following someone on Twitter. When you follow someone, anything they post will appear on your feed so you can see it. It’s a great way to keep up to date with what your favourite celebrities are doing.

If you’re looking for someone new to follow or looking for a page that shares tips, a good way to do this is to search through a hashtag “#”. For example, if you searched “#FitnessTips”, you’ll see loads of posts where people are sharing their tips on fitness. This is a brilliant way to find new people.

Here are some easy steps on how to follow someone on Instagram:

Step 1: Click the search icon (magnifying glass) on the bottom of your screen.

Step 2: Now search for a person or brand. For example, I’ve searched “KevinH” for “Kevin Hart”. If the person isn’t a celebrity or a public figure, they might not appear first on your suggestions. Alternatively, I could search through a hashtag or place.

Step 3: On someone else’s Instagram account, you’ll have the option to “follow” if you aren’t already following. Click “follow”, and now you’re following your first account on Instagram.

Disclaimer: If the account is private, you’ll have to wait for the account holder to approve the request.

Step 4: If you wish to unfollow someone for any reason, you simply go onto the account you wish to unfollow, click “following”, then click “unfollow” at the bottom.


How To Comment, Like, And Share Your Friends Posts

Commenting, liking and sharing your friend’s posts is what really keeps you connected on Instagram. The last thing we want to do is to send you on your jolly way knowing everything about Instagram, apart from one of the most important aspects of the amazing social media platform.

How to comment

Commenting on an Instagram post is really simple. Here are a few steps on how to do so:

Step 1: Click the speech bubble beneath the desired post:

Step 2: Type out your message. You could also tag someone, as well as use a hashtag.

Step 3: Press “post”

How to like

Liking a post on Instagram will be the easiest thing you’ve ever done since you learnt how to unlock your smartphone. You have two options when liking a post:

Option 1: Double-tap the screen

Option 2: Press the love heart on the bottom left of the post.

How to share

You’ll like this one. You can share your favourite memes and posts with anyone on Instagram with a few simple taps on the screen. You have the option to share the post with either your story or some of your friends.

Step 1: Press the arrow which is beside the love heart and speech bubble on the bottom of the post.

Step 2: Click on the user you’d like to share the post with, or type in their username on the top search bar. People you interact with the most will be at the top.

Step 3: If you want to share the post to your story, press “add post to your story” at the top.

There you have it. The complete guide to Instagram. We hope you can go away today knowing the ins and outs of the amazing social media platform.

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